A graduate of Columbia University and Harvard Business School, Piersten Gaines is transforming the salon experience for women with highly textured hair.
She is the Founder and CEO of Pressed Roots, a national chain of salons with highly-skilled, highly-trained stylists who know what textured hair needs to keep it healthy and make it gorgeous. Gaines speaks directly to the experience of women of color, providing a salon that respects their time and gives them not just great hair, but a pampered, elite salon experience replicable no matter where they travel. Her flagship salon opened in Dallas in March 2020, while pop-up salons have sold out in major cities across the country over the last two years. Pressed Roots is on track to open two more locations before the end of next year.
Pressed Roots solves the ongoing salon problem for the 42 million American women with highly textured hair who currently have no salon to call home.